Cash flow vs profit | Barclaycard Business (2024)

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Cash flow vs profit | Barclaycard Business (1)

Mon Nov 11 2019

“You don’t know what your net profit was in year 1?” Cue huffing and puffing, and incredulous looks.

We’ve all seen entrepreneurs spectacularly fail to get investment when they don’t know their numbers. But what if you do know your figures but you can’t fathom why you’re strapped for cash when your profits are so healthy. None of these scenarios need apply to you; sometimes simply understanding the difference between cash flow and profit (see below), then looking at profit versus cash flow can help you run a tight ship.

Business cash flow is: the total amount of money going into and coming out of a business.

Profit is the difference between the amount earned and the amount spent in buying, operating, or producing something.

Here are seven reasons why cash flow could be more important than profit, and a link at the end with handy tips on improving cash flow.

1. Cash flow can be bought, profit can't

If cash flow is a problem, a small business owner could secure a loan against the assets that their money is tied up in. You can’t secure a loan based on profit. Boosting your cash flow in this way can be a lifeline for small businesses looking to bridge the gap between ‘ticking along’ and ‘’high growth’. Getting yourself abusiness credit cardand using it responsibly can also be a way to boost cash flow, while also helping you build an all-important business credit rating.


2. Investors and analysts will look at operating cash flow to determine a business’s potential

If you’re looking for financial investment, it’s important to understand that analysts and potential investors will look at the business figures in full. This means revenue, net income and operating cash flow will together paint a picture of how well (or badly) a business can support itself and therefore its potential to grow. A business that's in profit can still go under if cash flow is poor (see below).

Operating cash flow is cash generated from operations (i.e. selling gifts in a shop), minus any tax and interest paid, investment income received and less dividends paid.

3. Positive cash flow will allow you to be proactive in the way you do business

Having cash in the bank is great for small businesses for all the reasons mentioned above. And it also opens up a world of opportunity for investment in research and development, employee training, outside expertise - for example incyber securityor payment technology and upgraded technology, such asaccepting card payments,turning your online presence from a brochure website to an eCommerce site. Profit could also give you such opportunities as long as it’s not tied up in assets.

4. Cash flow is an incredibly difficult metric to manipulate

One of the reasons why investors and analysts will look at cash flow closely before investing in a business is because it’s very difficult to manipulate. This means it’s often seen as a reliable way of determining the health of your business. Profit, on the other hand, can be calculated and interpreted in a number of different ways to paint a particular picture.

5. Good cash flow management can mean a healthy business future

Profit is notoriously difficult to predict, and the profit you do make can be tied up in assets. But cash flow is something a business can project. This means you, as a small business owner, can plan for future income and expenses, and in doing so highlight any potential problems that may arise in the future, giving you more time to avoid them.

6. Bad cash flow could affect business credit ratings and reputation

Picture this: you apply for a business loan and are approved but your interest rate is quite high because you’re perceived to be a high risk investment. If repayments become difficult, there’s a chance your business credit rating could dip. Businesses enjoying good cash flow could well avoid the need for loans altogether, so if there’s ever an incentive for reading an article onseven ways to improve cash flow, this is it.

7. Good cash flow means your business can avoid taking on debt

You need money to pay staff, pay suppliers, buy stock, invest in the grand future of your business and much more. If you have good cash flow, you’re less likely to need to take on debt in the form of loans. And a business with no debt is an enviable thing to have.

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Cash flow vs profit | Barclaycard Business (2024)

FAQs

Cash flow vs profit | Barclaycard Business? ›

Business cash flow is: the total amount of money going into and coming out of a business. Profit is the difference between the amount earned and the amount spent in buying, operating, or producing something.

What is more important for a business cash flow or profit? ›

Either way, “Cash is King” in keeping a business alive. Another important consideration is that profit reports are based on sales income. The main issue here is that the recorded revenue is often greater than the amount of actual cash received from sales.

Is profit a better measurement of business performance than cash flow? ›

Is cash flow or profit more important? Neither cash flow nor profit is more important than the other—both illustrate different facts and information about your startup. There's rarely a single golden metric for understanding the health of a startup.

Is a positive cash flow enough to tell whether a company is profitable? ›

Profitability does not necessarily equal positive cash flow. Alternatively, positive cash flow does not necessarily mean the business is profitable. To be financially successful over time, profitability should provide enough funds for the investing and financing needs of the business.

How can you be cash flow positive but not profitable? ›

If a company sells an asset or a portion of the company to raise capital, the proceeds from the sale would be an addition to cash for the period. As a result, a company could have a net loss while recording positive cash flow from the sale of the asset if the asset's value exceeded the loss for the period.

How do companies survive without profit? ›

A company can get by on high revenues and low or non-existent profits if investors believe that it will become profitable in the future. Amazon is just one example of a company that did that by focusing on growth and revenue rather than profit.

What is important cash or profit? ›

Profit is a major indicator of overall business success, whereas cash is needed to keep and operate the business on a daily basis successfully. It is important to mention that, over the long term, a lack of profit exerts a negative impact on the cash flow of the company.

Why is cash flow lower than profit? ›

Your company is buying equipment, products, and other long-term assets with cash (Cash Flows From Investments). As a growing small business, you are likely to be spending more than you have in profits because the company is investing in long-term assets to fuel its expansion.

Why profit is the most important to measure the success of a business? ›

The success of any business depends on its ability to continually earn profits. Profit equals a company's revenues minus expenses. Earning a profit is important to a business because profitability impacts whether a company can secure financing from a bank, attract investors to fund its operations and grow its business.

What is the most useful measure of profitability? ›

Gross profit margin, also known as gross margin, is one of the most widely used profitability ratios. Gross profit is the difference between sales revenue and the costs related to the products sold, the aforementioned COGS.

Can a profitable business fail because of cash flow? ›

According to a study, 82% of small businesses fail because of cash flow problems. This means that even if a business is profitable on paper, it can still go under if it doesn't have enough cash on hand to pay its bills and expenses.

Can a company be profitable and still have a cash flow problem? ›

Even profitable businesses can experience issues with cash flow, and in fact, businesses that are growing very quickly are particularly susceptible to this issue. That's because they can spend heavily to fund their continued growth without having the revenues to sustain such a high level of spending.

Can a company have negative cash flow and still be profitable? ›

Yes, a profitable company can have negative cash flow. Negative cash flow is not necessarily a bad thing, as long as it's not chronic or long-term. A single quarter of negative cash flow may mean an unusual expense or a delay in receipts for that period. Or, it could mean an investment in the company's future growth.

Can a company be in huge trouble but still show positive cash flows? ›

Q. Is it possible for a company to show positive cash flows but be in grave trouble? A: Absolutely. Two examples involve unsustainable improvements in working capital (a company is selling off inventory and delaying payables), and another example involves a lack of revenues going forward in the pipeline.

What is the relationship between cash flow and profit? ›

So, is cash flow the same as profit? No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.

What happens when a company does not generate enough profit to cover the expenses? ›

Eventually, if it cannot return a profit, it goes bankrupt. The business will not be able to pay its bills and will become insolvent. Hopefully, before this happens, management will look at financial statements, projections, and the business model.

How important is cash flow to a small business? ›

Cash Flow is the money that's flowing in and out of your small business - hence the name. Having a positive cash flow means that more money is coming into the business than going out. It's just as important as profit when it comes to determining your business' performance.

Is cash flow the most important financial statement? ›

Cash flow from operations

Similarly, the depreciation of owned assets is added back to net income, as this expense is not a cash outflow. Analysts often look to cash flow from operations as the most important measure of performance, as it's the most transparent way to gauge the health of the underlying business.

Is the cash flow statement important to a business? ›

A cash flow statement is a valuable measure of strength, profitability, and the long-term future outlook of a company. The CFS can help determine whether a company has enough liquidity or cash to pay its expenses.

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