Profitability & Cash Flow: What's the Difference and Why is it Important? - FINPACK (2024)

Profitability & Cash Flow: What's the Difference and Why is it Important? - FINPACK (1)

Profitability and cash flow are two important business concepts that can be confused by many small business owners.Just because a business is profitable, doesn’t necessarily mean it cash flows.Alternatively, a business can have positive cash flows and not be profitable.These are topics that are often difficult to understand, so let’s dig into how these statements are possible.First off, let’s take a deeper look at profitability and cash flow.

What is Profitability?

Profitability is the ability of a business to earn a profit — meaning business revenues exceed business expenses.The income statement is used to analyze business profitability. This seems simple and straightforward, but one needs to remember that not all checkbook debits are business expenses.One common example of this is loan payments, specifically principal payments on loans, which are not business expenses.Remember, a loan payment is comprised of two components – principal and interest. Interest paid on business loans qualifies as a business expense.Principal payments do not.Principal payments made on loans impact the balance sheet and statement of cash flows but do not impact the income statement.What replaces principal payments on term loans as deductions on the income statement?Depreciation.Depreciation is a deductible expense on the income statement.But depending on tax management strategies, these two items may not align.If “fast depreciation” strategies are used for tax management — like Section 179 expensing and Bonus Depreciation — and loans are taken out to finance capital purchases; principal payments may be a cash flow detriment beyond the depreciation expense.

What is Cash Flow?

Cash flow is cash utilization by the business or the flow of money through the operation.The cash flow statement measures how well a business manages its cash.Can it generate enough cash to pay back debt and fund operations?Cash flow encompasses the flow of money to three places for business activities – operating, investing, and financing.Therefore, all sources and uses of cash are taken into account when considering cash flow — including income, expenses, capital purchases, capital sales, money borrowed, and loan payments.

How can a business be profitable and not cash flow?

Back to the original questions, “Can a business be profitable and not cash flow?” and “Can a business have positive cash flow and not be profitable?”The answer to both is yes.Money borrowed has a positive impact on cash flow but does not provide profitability.Also, a business strapped with large loan payments may turn a profit, but not provide enough cash for loan payments.Additionally, owner withdrawals or family living expenses in excess of profits would be a detriment to cash and another opportunity for a business to show profits and not cash flow.The timing of cash is also important.On a day-to-day basis, a business may not have adequate cash available, but over time have adequate profits.A classic example of this would be a grain operation. There is typically a large portion of the year with little income or cash inflows, but expenses are incurred. Cash is needed to pay expenses to put the crop in the ground months before any cash revenue from grain sales is available.If a farm doesn’t have adequate cash going into the year, an operating loan will be needed to get to the end of the year when grain is sold and profits are turned.

FINPACK’scredit analysistools can assist with analyzing business profitability and cash flow. In fact, many of ourtoolsanalyze both. For agricultural credit analysis, Schedule F Cash to Accrual, Financial Analysis (FINAN), andProjectionsall analyze both profitability and cash flow. For commercial credit analysis, theanalyzes profitability and has cash cycle analysis included. The Commercial Real Estate Analysis measures the profitability of commercial properties. And commercial credit analysis has an Annual Cash Flow Plan tool as well. Both commercial and agricultural credit analysis components offer a Global Cash Flow Analysis tool as well.

Summary

Helping business customers understand profitability versus cash flow is key to business management.Profitability does not necessarily equal positive cash flow.Alternatively, positive cash flow does not necessarily mean the business is profitable.To be financially successful over time, profitability should provide enough funds for the investing and financing needs of the business.

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Pauline Van Nurden

Economist at FINPACK | 6126254219 | pvannurd@umn.edu | Website | + posts

Pauline Van Nurden joined the FINPACK Team as an Economist in 2017.

Prior to joining the FINPACK Team, she worked as a lender. This provides her valuable industry experience and knowledge in her work with FINPACK. Pauline holds a Master’s Degree in Agricultural Education and Bachelor’s Degree in Applied Economics, both from the University of Minnesota.

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Profitability & Cash Flow: What's the Difference and Why is it Important? - FINPACK (2024)

FAQs

What is the difference between profitability and cash flow? ›

So, is cash flow the same as profit? No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.

What is the difference between revenue and cash flow and why is the distinction so important? ›

Key Takeaways. Revenue is the money a company earns from the sale of its products and services. Cash flow is the net amount of cash being transferred into and out of a company. Revenue provides a measure of the effectiveness of a company's sales and marketing, whereas cash flow is more of a liquidity indicator.

Why is cash flow more important than profitability? ›

Cash flow statements, on the other hand, provide a more straightforward report of the cash available. In other words, a company can appear profitable “on paper” but not have enough actual cash to replenish its inventory or pay its immediate operating expenses such as lease and utilities.

What is the difference between profits and cash flows Why are cash flows important in investment decisions? ›

Profit is defined as revenue less expenses. It may also be referred to as net income. Cash flow refers to the inflows and outflows of cash for a particular business. Positive cash flow occurs when there's more money coming in at any given time, while negative cash flow means there's more money out.

What is the role of profitability and cash flows? ›

Cash flow represents the cash inflows and outflows from the business. When cash outflows are subtracted from cash inflows the result is net cash flow. Profitability represents the income and expenses of the business. When expenses are subtracted from income the result is profit (loss).

Why is cash flow important? ›

Cash flow management means tracking the money coming into your business and monitoring it against outgoings such as bills, salaries and property costs. When done well, it gives you a complete picture of cost versus revenue and ensures you have enough funds to pay your bills whilst also making a profit.

How can you be cash flow positive but not profitable? ›

If a company sells an asset or a portion of the company to raise capital, the proceeds from the sale would be an addition to cash for the period. As a result, a company could have a net loss while recording positive cash flow from the sale of the asset if the asset's value exceeded the loss for the period.

Which cash flow is the most important and why? ›

Operating cash flow (OCF) is the lifeblood of a company and arguably the most important barometer that investors have for judging corporate well-being. Although many investors gravitate toward net income, operating cash flow is often seen as a better metric of a company's financial health for two main reasons.

What does cash flow mean? ›

Cash flow is the movement of money in and out of a company. Cash received signifies inflows, and cash spent is outflows. The cash flow statement is a financial statement that reports a company's sources and use of cash over time.

What is a healthy cash flow? ›

A healthy cash flow ratio is a higher ratio of cash inflows to cash outflows. There are various ratios to assess cash flow health, but one commonly used ratio is the operating cash flow ratio—cash flow from operations, divided by current liabilities.

What is the difference between profit and income? ›

Profit simply means the revenue that remains after expenses; it exists on several levels, depending on what types of costs are deducted from revenue. Net income, also known as net profit, is a single number, representing a specific type of profit after all costs and expenses have been deducted from revenue.

Can a company have a negative cash flow and still be profitable? ›

Yes, a profitable company can have negative cash flow. Negative cash flow is not necessarily a bad thing, as long as it's not chronic or long-term. A single quarter of negative cash flow may mean an unusual expense or a delay in receipts for that period. Or, it could mean an investment in the company's future growth.

What is cash flow with an example? ›

A company has a positive cash flow if the cash inflow is greater than its cash outflow. Thus, the business has enough liquidity (cash) to pay the expenses. For example, a business starts with $50,000 in cash. It incurs $63,000 in expenses, but $117,000 of cash inflow enters the business (from various sources).

Why is cash flow lower than profit? ›

Your company is buying equipment, products, and other long-term assets with cash (Cash Flows From Investments). As a growing small business, you are likely to be spending more than you have in profits because the company is investing in long-term assets to fuel its expansion.

What is the relationship between cash flow and profitability? ›

So, is cash flow the same as profit? No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.

What is the relationship between cash flow management and profitability? ›

While cash flow refers to the movement of money in and out of a business, profitability measures the ability of a business to generate profits. While they may seem like separate entities, they are closely intertwined, and their relationship can significantly impact the overall financial health of a company.

What is the difference between profit and cash flow from operating activities? ›

Net income is the profit a company has earned for a period, while cash flow from operating activities measures, in part, the cash going in and out during a company's day-to-day operations.

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