Over the years, Craigslist has been one of the most effective lead-generating platforms for the automotive industry. It’s a good, low-hassle way for car dealers and buyers to connect.
At last count, Craigslist had some 60 million users in the US alone. That’s a lot of eyeballs you don’t want to miss out on. In fact, Craigslist is bigger than Autotrader and Cars.com combined.
Getting your inventory listed on Craigslist is one ofthe most profitable ways to advertise your cars. It’s proven that car buyers on Craigslist tend to convert much quicker than on any other classifieds. The conversion rate on Craigslist can be as high as 10%, and that’s huge.
On the other hand, when you list your cars on Craigslist, you’re not just advertising the cars but also your dealership. This can be a powerful way to highlight what makes your dealership unique.Learn the 9 factors your dealership can focus on to stand out from the competition.
When it comes to advertising on Craigslist, you must do it the right way to start selling cars like crazy.
So what do you need to know to get the most out of Craigslist?
There are many things you should do to successfully run car ads on Craigslist and make buyers choose you instead of your competitors. It’s a simple process with amazing results.
Let’s walk through it together, shall we?
1. Know When to Post:
Not all days and times are the same when it comes to listing your cars on Craigslist. You have to know when car buyers start roaming Craigslist for the newest listings. One way to do this is by using a tool to tell you when to post. Our system makes this easy for you and gives you the best times based on your market and what cars you sell.
2. Use Image Overlays:
Having overlays on your car pictures with CTAs such as “get approved now”, “easy financing”… will make your cars more noticeable and will drastically increase your conversions. This is an example of a high performing ad one of our dealers is using that includes overlays, and another ad without overlays.
3. Track Your Performance:
Keep an eye on your listings’ performance for wiser future decisions. OurCraigslist toolprovides you with a trackable phone number. This allows you to record phone calls and listen to them as many times as you need. The tool also gives you the number of clicks per vehicle to have a clearer idea on which ads are performing better.
It’s true that I promised you only 3, but here’s a fourth point as bonus secret for greater results.
Bonus Secret: Post, Post & Post:
Post consistently on Craigslist to always stay on top. You can automate the process and focus more on what you do best. We have the perfect tool for that! Our speed posting tool is the fastest on the planet. You can schedule listings ahead, post your entire inventory with 2 clicks or put it on autopilot. Keep your inventory in front of car buyers without having to even think about it.
These are just a few elements of what you need to do to make your dealership stand out on Craigslist. To find out how you can double your sales in a short period of time,book a free strategy callwith our team and learn more about the strategies that are giving the highest return on investment to our dealers.
