What's More Important, Cash Flow or Profits? (2024)

Cash flowandprofitsare both crucial aspects of a business. For a business to be successful in the long term,it needs togenerate profits while also operating with positive cash flow.

What Is Cash Flow?

Cash flow is the inflow and outflow of money from a business. It is necessary for daily operations, taxes, purchasing inventory, and paying employees and operating costs.

Positive cash flow indicates that a company'sliquid assetsare increasing. This enables it to settledebts, reinvest in its business, return money to shareholders, pay expenses, and provide a buffer against future financial challenges.Negative cash flow indicates that a company's liquid assets are decreasing.

What Is Profit?

Profit is the surplus after all expenses are deducted from revenue. Profit is the overall picture of a business and the basis on which tax is calculated.

There are three major types of profit that analysts analyze: gross profit, operating profit, and net profit. Each type of profit gives the analyst more information about the company's performance, especially when compared against other time periods and industry competitors. All three levels of profitability can be found on the income statement.

Which One IsMore Important to a Business?

When determining which one is more important, it depends on the business and the circ*mstances.

For example, a business may see a profit every month, but its money is tied up in hard assets or accounts receivable, and there is no cash to pay employees. Once a debt is paid, or the business sees an influx in revenue, it starts to see positive cash flow again. In this example, cash flow is more important because it keeps the business running while still maintaining a profit. Alternately, a business may see increased revenue and cash flow, but there is a substantial amount of debt, so the business does not make a profit.

The absence of a profit eventually has a declining effect on the cash flow. In this instance, profit is more important. Another thing to remember when determining whether to focus on cash flow or profit is cash flow can be bought. A business owner can put up his or her personal assets as capital into the business. Alternatively, they can get a small business loan from a bank to keep the business running until it starts seeing cash flow again.

What's More Important, Cash Flow or Profits? (2024)

FAQs

What's More Important, Cash Flow or Profits? ›

There are a couple of reasons why cash flows are a better indicator of a company's financial health. Profit figures are easier to manipulate because they include non-cash line items such as depreciation ex- penses or goodwill write-offs.

How can you be cash flow positive but not profitable? ›

Sometimes, a business can be cash-flow positive but may not be profitable For instance, if a business operates at a net loss, borrowing cash helps create a positive cash flow. Similarly, when it sells a significant asset to raise capital, the money it receives is an inflow of cash.

Is cash flow statement the most important? ›

The Bottom Line

A cash flow statement is a valuable measure of strength, profitability, and the long-term future outlook of a company. The CFS can help determine whether a company has enough liquidity or cash to pay its expenses. A company can use a CFS to predict future cash flow, which helps with budgeting matters.

Is cash flow more important than net worth? ›

Whether you are a fake retiree, a traditional retiree living off Social Security, or someone with a day job, cash flow is more important than net worth, especially during an economic downturn. Net worth is often an illusion that only helps to boost your ego when times are good.

What is more important to a company positive cash flow or net income? ›

In the long run, net income is the end game for any for-profit company. Net income is the money you have left after accounting for all forms of revenue and recognized costs of doing business. However, operating cash flow is often viewed as a better ongoing measure of a company's financial health.

Can a company generate profit but have a negative cash flow? ›

Yes, a profitable company can have negative cash flow. Negative cash flow is not necessarily a bad thing, as long as it's not chronic or long-term. A single quarter of negative cash flow may mean an unusual expense or a delay in receipts for that period. Or, it could mean an investment in the company's future growth.

Can a profitable business fail because of cash flow? ›

While it may seem counter-intuitive, the answer is yes. Cash flow is not the same as revenue. Even if a business has a great market share and is turning a profit, it can still fail due to negative cash flow.

Is cash flow the same as profit? ›

So, is cash flow the same as profit? No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.

How do companies survive without profit? ›

A company can get by on high revenues and low or non-existent profits if investors believe that it will become profitable in the future. Amazon is just one example of a company that did that by focusing on growth and revenue rather than profit.

What are the disadvantages of cash flow statement? ›

As a cash flow statement is based on a cash basis of accounting, it ignores the basic accounting concept of accrual. Cash flow statements are not suitable for judging the profitability of a firm, as non-cash charges are ignored while calculating cash flows from operating activities.

Why is cash flow lower than profit? ›

Your company is buying equipment, products, and other long-term assets with cash (Cash Flows From Investments). As a growing small business, you are likely to be spending more than you have in profits because the company is investing in long-term assets to fuel its expansion.

Is too much cash flow bad? ›

Excess cash has three negative impacts: It lowers your return on assets. It increases your cost of capital. It increases business risk and destroys value while making the management overconfident.

How much cash flow is good? ›

A common benchmark used by real estate investors is to aim for a cash flow of at least 10% of the property's purchase price per year. For example, if a property is purchased for $200,000, the annual cash flow should be at least $20,000 ($1,667 per month).

Can a company have negative cash flow but a positive profit Why? ›

A business could make net profit while having negative cash flow. Earning revenue does not necessarily mean that the company has received cash immediately. The actual movement of cash may happen later. For instance, a company sold goods and accrued profit on the income statement but did not receive the money yet.

What are the 3 types of cash flows? ›

There are three cash flow types that companies should track and analyze to determine the liquidity and solvency of the business: cash flow from operating activities, cash flow from investing activities and cash flow from financing activities. All three are included on a company's cash flow statement.

Why is free cash flow better than net income? ›

FCF, as compared with net income, gives a more accurate picture of a firm's financial health and is more difficult to manipulate, but it isn't perfect. Because it measures cash remaining at the end of a stated period, it can be a much "lumpier" metric than net income.

Is cash flow positive the same as profitable? ›

No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.

Is a positive cash flow enough to tell whether a company is profitable? ›

Profitability does not necessarily equal positive cash flow. Alternatively, positive cash flow does not necessarily mean the business is profitable. To be financially successful over time, profitability should provide enough funds for the investing and financing needs of the business.

When a company is profitable it always has a positive cash flow as well? ›

In short, profitable businesses are not always cash flow positive, and vice versa. Positive cash flow means that a business's liquid assets are growing. This growth empowers the business to reinvest in operations, cover expenses, and create a safety net in case of future financial challenges.

Do positive cash flows always mean financial stability? ›

Positive cash flow indicates that a company's liquid assets are increasing, enabling it to cover obligations, reinvest in its business, return money to shareholders, pay expenses, and provide a buffer against future financial challenges.

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